看進食材裡的美好
不在乎的人,不可能被用力搖醒
我們可以用美妙詩意的文字,讓你買單
甚至,在文字敘述裡迷路
 
當我們看清自己,就不怕被用力檢視
撇開過多的包裝,留下一切必要
不遮掩,讓真實直接展露
正因如此
才更能柔軟堅定的對待每個果材獨有的個性
在最對的時機點,保存最好的風味
 
我們是在欉紅
用心看進食材裡的美好
將食材想說的,好好說給真正懂的人聽

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The name Red on Tree (在欉紅) comes from the taiwanese phrase “tsāi-tsâng-âng”,
describing the  extraordinarily savory taste of fruit when it is harvested from its bearing branch at the fully ripe stage;
however, there is not much chance of buying “tsāi-tsâng-âng” fruit from the market,
due to transportation and storage difficulties,
most vendors prefer to purchase half-ripe fruit from the farm and artificially ripen them if necessary.
Red on Tree was founded to promote the abundant varieties of fruit in Taiwan,
and to share the sweetness and fragrance of the “tsāi-tsâng-âng” fruit by making them into jams,
pates de fruits, desserts and gelato.

 
Our values
 
  • Natural

We aim to have our products as natural as it can be, no preservatives,
food colorings or any artificial food additives were added in our products. 
We even extract our own pectin from apple  instead of buying them directly from the ingredient company.

 
  • Quality
The fruits we used have to be the finest,
and we only collaborate with the farmers who provide organic or non-pesticide-residue fruits.
 
  • Buy Fresh, Buy Local
We only purchase fruits that are grown locally and in-season.